Identity & Branding

San Francisco International Airport

We are proud to announce that our logo creation is now the official mark and logo for the San Francisco International Airport. We are part of a team of design firms collaborating with Civic Edge Consulting, The M-Line and lower case productions supporting SFO with their marketing campaigns, and the rebranding effort which began in 2023. In a highly collaborative process, our teams worked together to create various logo designs, each company presenting multiple concepts. Ultimately, our design stood out and garnered unanimous support from all team members.

FOUNDATION for the next 25 years

Taking Off Into the Future

Our logo represents the SFO values: 

1. Extraordinary

2. Innovative

3. Inclusive

Its strong shape provides space for creative imagery and invites versatility for campaigns. Modern, clean, and timeless, it maintains the familiar airport code while looking fresh and new. Additionally, the gentle swoop in the "F" hints at the agency’s Zero Carbon environmental goals.

The SFO code, being iconic and internationally renowned, was chosen as the foundation for the logo mark. The bold letterforms and solid "O" act as a canvas for incorporating unique designs, encompassing the key values and qualities that make our beloved San Francisco Bay Area truly extraordinary.

The logo mark stands on its own as a memorable and recognizable icon while providing versatility and endless possibilities for creative expression for years to come.