Branding / Strategy / GRAPHIC Design / Marketing Concept

Ride Plus Microtransit | SamTrans

SamTrans of San Mateo County Transportation District (SMCTD) launched an extremely affordable Lyft-style van service, a concept that had failed in many regions before and also had many skeptics. We named it Ride Plus to reflect a positive extension of the SamTrans bus service and designed the wrap of the modern vans using the SamTrans brand colors. We created multilingual mailers, brochures, posters, digital assets, assisted with the app design, and a new landing page on SamTrans.com.

Ride Plus is very well received and the service continues to be utilized in Halfmoon Bay and East Palo Alto, and Belle Haven California.