NAMING / BRANDING / GRAPHIC Design
The Portal | Transbay Joint Powers Authority (TJPA)
We are proud that our work supports the mission of enhancing public transportation connectivity in the Bay Area and California.
The future train station, located deep beneath Salesforce Tower and connecting the East Bay and the Peninsula to the rest of California via high-speed rail, is now called “The Portal”. Like a sci-fi gateway to other dimensions, this new name and brand have generated excitement among all stakeholders. With such a future-forward name, public transit becomes both fun and exciting, which we are thrilled to be a part of. We thank our co-collaborators and partners Davis & Associates, for their leadership on this project.
FTA’s $3.38 Billion Award Press Conference: WATCH VIDEO
Learn about The Portal: www.tjpa.org
